Updated Branding & Website

I DEVELOPED A REVITALIZED VISUAL IDENTITY FOR PELEJA, INFUSING FRESHNESS AND CUSTOMIZATION TO REDEFINE ITS ESSENCE WITH A BOLD, DISTINCTIVE STYLE.

WEBSITE: I DESIGNED PELEJA’S NEW WEBSITE (WWW.PELEJA.COM.BR), HOSTED ON A WORDPRESS BUSINESS ENVIRONMENT, AS A MODERN, OPTIMIZED SOLUTION FOR DYNAMIC CONTENT DISPLAY USING BRICKS BUILDER. DRAWING INSPIRATION FROM BRUTALIST DESIGN, I INCORPORATED ROBUST, BOLD FONTS AND LEVERAGED THE BRAND’S COLORS. THE FOCUS WAS ON DELIVERING A SEAMLESS USER EXPERIENCE, EMPHASIZING STRIKING VISUAL AESTHETICS, FUNCTIONALITY, AND USABILITY, WHICH RESULTED IN A RESPONSIVE AND CONTEMPORARY LAYOUT.

TEMPLATES / TOOLKITS: I CREATED TEMPLATES AND A CANVA TOOLKIT FOR THE TEAM, OPTIMIZED FOR PRESENTATIONS TO PARTNERS.

SKILLS: GRAPHIC DESIGN, WEB DESIGN & DEVELOPMENT

TOOLS: WORDPRESS, BRICKS BUILDER, ADOBE ILLUSTRATOR, CANVA,

Client

PELEJA

DELIVERABLES

Visual Identity Instagram Post Template Canva Templates and Toolkit Layout Designs Typography Wireframes

Design Development Website UX and UI Design

Year

2025

Role

Graphic Designer

Web Designer

Web Developer