Puma Siocial Guide

Puma Siocial Guide

Puma Siocial Guide

Designed a series of pocket guides for Puma Social Club, a themed bar concept based on the idea of “Night Athletes”.

The project transformed local nightlife information into a compact editorial system, using layouts, color coding, and iconography to organize and map locations across São Paulo and Rio de Janeiro.

Client

Puma

ROLE

Editorial Design

Information Design

Visual System