Subculturas

I contributed to PELEJA, a media company and YouTube channel with over 1 million subscribers, dedicated to exploring football’s cultural and social significance. For their Subcultures series I designed the visual identity and created animated graphics. A sequence of four episodes of the series were created in partnership with Bundesliga and OneFootball, highlighting German fan communities and local clubs. The series episodes achieved high viewership and engagement, amplified by club shirt giveaways, fostering a strong connection with a global audience through vibrant, culturally resonant content. SKILLS: Graphic Design, Motion Design TOOLS: Adobe Illustrator, Adobe Premiere, Adobe After Effects