Puma Social Guide

Designed pocket guides for the Puma Social Club, a themed bar inspired by Puma’s "Night Athletes” concept, celebrating nightlife culture in São Paulo and Rio de Janeiro. Crafted with a vibrant visual identity, these keepsakes highlight hidden local gems for eating, drinking, dancing, and socializing, connecting communities through authentic, experiential design that captures the spirit of each city. SKILLS: Graphic Design, Graphic Production TOOLS: Adobe Illustrator, Adobe inDesign