PELEJA Identity + Website + Zine

I DEVELOPED A REVITALIZED VISUAL IDENTITY FOR PELEJA, INFUSING FRESHNESS AND CUSTOMIZATION TO REDEFINE ITS ESSENCE WITH A BOLD, DISTINCTIVE STYLE. WEBSITE: I DESIGNED PELEJA’S NEW WEBSITE (WWW.PELEJA.COM.BR), HOSTED ON A WORDPRESS BUSINESS ENVIRONMENT, AS A MODERN, OPTIMIZED SOLUTION FOR DYNAMIC CONTENT DISPLAY USING BRICKS BUILDER. DRAWING INSPIRATION FROM BRUTALIST DESIGN, I INCORPORATED ROBUST, BOLD FONTS AND LEVERAGED THE BRAND’S COLORS. THE FOCUS WAS ON DELIVERING A SEAMLESS USER EXPERIENCE, EMPHASIZING STRIKING VISUAL AESTHETICS, FUNCTIONALITY, AND USABILITY, WHICH RESULTED IN A RESPONSIVE AND CONTEMPORARY LAYOUT. PELEJA ZINE: I CREATED THE VISUAL IDENTITY FOR “PELEJA ZINE,” A NEW INSTAGRAM POST FORMAT STYLED AS A ZINE, ALIGNED WITH THE CONTEMPORARY AESTHETIC DEVELOPED. THIS DESIGN STANDS OUT FOR ITS INNOVATIVE APPROACH, ADDING A UNIQUE VISUAL EDGE TO THE CHANNEL. TEMPLATES / TOOLKITS: I CREATED TEMPLATES AND A CANVA TOOLKIT FOR THE TEAM, OPTIMIZED FOR PRESENTATIONS TO PARTNERS. SKILLS: GRAPHIC DESIGN, WEB DESIGN & DEVELOPMENT TOOLS: WORDPRESS, BRICKS BUILDER, ADOBE ILLUSTRATOR, CANVA,